Sponsored by Drexel University Center for Graduate Studies

SARTA is committed to engaging members and the regional tech community in quality educational programming. This series of seminars is designed to provide local technology, non technology companies and emerging entrepreneurs with strategic workforce development training. Each session is approximately 3 hours in length and is held at our partner locations across the region. Topics include "How to work with your Board of Directors", "Pitching for Venture Capital", "Debt Financing for Startups", "Risks & Rewards of Growth Companies" and "Business Social Media Trends for 2010" to name a few. SARTA recruits speakers and panelists from the private sector who have many years of expertise in subject of each seminar.

Drexel University sponsors the Leadership Series because the eleven doctoral and master’s programs it offers at its new Center for Graduate Studies in Sacramento are designed to advance the development of the region’s next generation of leaders, and for the working professional who sees the coming opportunities to step up in their careers.

This Month's Seminar:

Topic: PR and Marketing Trends for 2010

What are the top trends in:

• Public Relations
• Marketing
• Web Marketing
• Direct Marketing

Instructor Presentations to be followed by Panel Discussion

Location:  Drexel University, One Capital Mall, Suite 260, Sacramento, CA 95814

Date: November 10, 2009

Time: 8:30 a.m. to 11:30 a.m.

Cost: General $30, SARTA Members: $15

For member discount code, please email members@sarta.org and place Leadership Series Member Registration in the subject field.

Panelist:

Donna Chabrier, CEO and Founder, OutSide In Marketing Agency

Ryan McCann, Vice President of Digital Strategy, Bauer360

Rebekah Donaldson, CEO, Business Communications Group

Bios:

       
Donna Chabrier  is the CEO and Founder of Outside In, a newly created marketing firm responding to the needs of today’s business owners for public relations and marketing support without the high overhead of an agency or internal staff. Donna’s focus is on efforts that lead to customer engagement and methods to gain traction that result in sales for small to mid-size organizations in a multitude of industries including: technology, renewable energy, green building, finance, consumer products/services, and real estate development. Prior to starting Outside In, she served as the Director of Brand Strategy for Merlot Marketing and Augustine & Associates. In the Bay Area, she was the founder and Principal Strategic Officer of Reactor Marketing, a top-25 Silicon Valley advertising agency working with Fortune 500 technology companies such as Sun Microsystems, Brocade Communications, Veritas Software and Nextel. The current emphasis on social media has led her to acquire a Certified Professional Inbound Marketing designation with HubSpot. Donna has recently been appointed to spearhead business development efforts for SARTA.

Ryan McCann has been immersed in the online digital world for the last seven years. A Bay Area native, Ryan is currently VP Digital Strategy of a local Sacramento New Media Agency, Bauer360. Ryan is a certified Google Adwords Professional and a Yahoo Search Ambassador. Ryan has a passion for all things in the digital media world; an Online Marketing Professional with successful experience in creating winning online strategies for mid to large business and State campaigns. is an experienced marketer of business to business services companies.

Rebekah E. Donaldson  is an experienced marketer of business to business services companies. Her advice has appeared in American City Business Journals, The Sacramento Bee, Bacon’s Navigator, NAWBOTime, and other outlets. The American Marketing Association (AMA) recognized Donaldson in 2006 for integration of marketing and sales at client companies. Rebekah serves on the Steering Committee for the Powerhouse Science Center, an initiative to create an innovative science center and planetarium on Jibboom Street in Old Sacramento. She also serves on the SARTA Marketing Committee. Until recently she Chaired the Media and Marketing Committee of the Discovery Museum Board of Directors. She's served on the regional boards of AeA, National Association of Women Business Owners (NAWBO), and Public Relations Society of America (PRSA) She has represented the Sacramento region on the Executive Committee of the Silicon Valley/Northern California Council of AeA, the nation’s largest technology trade association; and, earlier, was on the Executive Committee of the Sacramento Council of AeA. Rebekah holds a master’s in Philosophy from UC Davis and a bachelor’s in Philosophy from University of Rochester.